Case-Mate Cooler Tote
Case-Mate is expanding from phone cases to affordable fashion bags, packing cubes, and accessories. We chose make a statement by dropping an eye catching cooler, inspired by hand bags.
Current state of coolers
Soft coolers often feature matte textures, pastel colors, waterproof zippers, and Molly loops; A design language that says,”your refreshments are safe and cool”. To join the cooler space, Case-Mate understood their audience wants a cooler that doesn’t look like one.
Drawing from the Fashion Industry
Design inspiration came from luxury handbags. The basket bag shape emerged as an ideal form factor for a statement cooler.
Development
Once the team was happy with sketches and paper prototypes, I used Solidworks to create 3D CAD that could be unrolled into sewing patterns.
The Case-Mate Cooler Tote has a molded silione base, TPE sides, and 1/2” insulating foam. It can keep contents below 40°F for up to 20 hours. It fits up to two dozen cans, or six wine bottles.
