Pelican Magsafe Grip -Stand - bottle opener
This 3 in 1 features an over-sized grip ring and works as a stand and bottle opener.
Overcoming Perceptions
PopSockets lead the smartphone grips market, but often seen as feminine products. Case-Mate aimed to target males with a Pelican Grip. My challenge was to change the view that grips are a women’s product.
Criteria for a Rugged Grip
Make it safe.
Ensure accessibility.
Keep it simple.
The solution for a Pelican Approved smartphone grip is to have this product function as a multi-tool that is accessible to a mass audience.
Three Key Functions
The 3-in-1 incorporates an extra large grip ring, for a more masculine appeal. The octagonal shape gives the ring straight edges, making it more stable as a phone stand. The bottle opener is a key feature, making the grip feel more like a multi-tool.
